Telenor Pakistan, one of the country’s foremost telecom and digital services providers, and Inbox Business Technologies, a leading provider of technologies ensuring business agility in the digital age, continue to collaboratively lead the way in digitizing the agriculture sector of Punjab.
The two organizations, working to achieve a shared mission of digital inclusion in Pakistan, joined hands to launch the Connected Agriculture Platform Punjab (CAPP) in December 2017, as part of the Government of Punjab’s ‘Empowerment of Kissan through Digital & Financial Inclusion’ initiative.
Under CAPP, a set of digital applications were launched in Urdu, Punjabi & Saraiki including,
- CAPP Registration
- Zarrai Mushwara
- Zarrai Jantri
- Mukaami Mosam
- Kisaan TV
While additional applications such as Crop Calculator, Subsidy, Farm Supplies, and Mandi applications are under development and will be rolled out in coming months.
110,000 plus eligible farmers will get 3G/4G enabled smartphones along with free SIMS and data bundles in the first phase.
Commenting on the partnership, Mr. Bilal Kazmi, CMO Telenor Pakistan, said,
Inbox is our strategic partner and has been instrumental in making this program become a reality. We are happy to be collaborating with technology leaders in Pakistan whom we share our social empowerment and digitization goals with.
Sharing his thoughts on the collaboration for CAPP, Mr. Mir Nasir, CEO Inbox Technologies, said,
The platform is revolutionizing the agriculture value chain in Pakistan. We have taken a user experience centric approach for the digital platform and its applications, enabling the farmer to get easy access to information and at the same time providing extensive visibility to the Department of Agriculture, Punjab. We are seeing more and more farmers getting on board, engaging with the platform and getting the benefits of digital inclusion.
CAPP will be rolled out to millions of farmers across Pakistan over the coming years, bringing critical mass to the digital agriculture revolution in the country and set the standard for using digital solutions to achieve the UN sustainable development goals (SDG’s) in Pakistan.
